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New Cobalt range to benefit Wounded Warrior Project.
October 29, 2019
By: Happi Staff
Rob Lowe has launched a new skin care line – Profile | Cobalt, billed as a youth preserving, affordable luxury skin care line for the active man. The products that are being unveiled, which include Power Wash Hair & Body, SPF 30 Face Moisturizer, Acne Control Face Wash, Invigorate Face Wash, Recharge Face Moisturizer, Revitalize Face Scrub and Performance Shave Gel, are gluten-, paraben- and phthalate-free and Leaping Bunny Certified. This is the second line that the actor and producer has created. His Profile men's grooming and skin care line was founded in 2015. With a specific focus on giving back, Lowe selected Wounded Warrior Project (WWP), as Cobalt’s charity partner, with a launch promotion where a portion of the purchase price at select retailers goes to this noble nonprofit that honors and empowers injured veterans on their journeys to recovery. “We're honored that Rob is passionate about honoring our nation's injured veterans through his active lifestyle brand,” said Gary Corless, WWP chief development officer. “He is committed to supporting warriors achieve their highest ambition today, tomorrow and in the future.” Cobalt products are available on ProfileByRobLowe.com and range in price from $8.95 to $11.95.
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